When we met cofounders Landon Cooley and Justin and Tom Clements, we were struck by their command of the industry and thoughtfulness around how best to build a large and enduring company in the space. Landon brought four generations of pest control expertise to the table—his family had been building and operating pest control businesses in the Mountain West for decades. The Clements brothers brought their own operational experience and a shared conviction that the industry needed fundamental change. They weren't tech founders trying to disrupt pest control; they were pest control operators who deeply understood innovation and the opportunity to unlock a better, scalable model. 

When we met cofounders Landon Cooley and Justin and Tom Clements, we were struck by their command of the industry and thoughtfulness around how best to build a large and enduring company in the space. Landon brought four generations of pest control expertise to the table—his family had been building and operating pest control businesses in the Mountain West for decades. The Clements brothers brought their own operational experience and a shared conviction that the industry needed fundamental change. They weren't tech founders trying to disrupt pest control; they were pest control operators who deeply understood innovation and the opportunity to unlock a better, scalable model.